TV commercial and rTMS: can brain lateralization give us information about consumer preference?
نویسندگان
چکیده
منابع مشابه
Can the Web give useful information about commercial uses of scientific research?
Invocations of pure and applied science journals in the Web were analysed, focussing on commercial sites, in order to assess whether the Web can yield useful information about university-industry knowledge transfer. On a macro level, evidence was found that applied research was more highly invoked on the non-academic Web than pure research, but only in one of the two fields studied. On a micro ...
متن کاملWhat behaviourism can (and cannot) tell us about brain imaging
Robert Shulman belongs to a rare breed. On the one hand, he is a true pioneer of MRI, a technology that has galvanised cognitive neuroscience by allowing researchers to trace the flux of metabolic activity in the living brain under diverse experimental conditions. On the other, he is a staunch behaviourist who believes that terms like ‘attention’ and ‘working memory’ should be expunged from sci...
متن کاملCan Platelet and Leukocyte Indicators Give Us an Idea about Distant Metastasis in Nasopharyngeal Cancer?
This study aimes to evaluate platelet and leucocyte indicators, such as the mean platelet volume, platelet distribution width, plateletcrit, white blood cell count, neutrophil to lymphocyte ratio in nasopharyngeal cancer patients and also to evaluate the relationship between these indicators and nasopharyngeal cancer with distant metastasis. The medical records of 118 patients diagnosed with na...
متن کاملWhat Can Magicians Teach Us about the Brain ?
Don't worry, the laws of physics haven't been broken. Magicians do not have supernatural powers; rather, they are masters of exploiting nuances of human perception, attention, and awareness. In light of this, a recent Nature Reviews Neuroscience paper, coauthored by a combination of neuroscientists (Stephen L. Macknik, Susana Martinez-Conde, both at the Barrows Neurological Institute) and magic...
متن کاملWhat Cascade Spreading Models Can Teach Us about the Brain
The precise relationship between functional and structural connectivity in the brain is not well understood. Research in this area has, so far, mostly remained descriptive. In this issue of Neuron, Mišić et al. (2015) forge a promising new direction by modeling the propagation of information as it relates to spatially constrained network properties. From these preliminary results a glimmer of h...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Neuropsychological Trends
سال: 2017
ISSN: 1970-321X,1970-3201
DOI: 10.7358/neur-2017-021-leba